[ Services ]
Shopify and web services shaped around real business needs.
I first understand the store, customer journey and technical constraints. Then I define a maintainable scope that fits the goal, timeline and budget—without adding unnecessary complexity.
[ 01 ]
Shopify Theme Development & Modifications
I adapt your Shopify theme to fit your brand, content structure and commercial goals.
I configure the capabilities already available in your theme and develop new sections or storefront functionality with Liquid, CSS and JavaScript when the standard settings are not enough. Every modification is approached with mobile usability, visual consistency and day-to-day store management in mind.
What this can include
View detail →- Review of the current theme structure and settings
- Custom Liquid sections, snippets and page templates
- Responsive storefront interface improvements
- Testing of critical customer and store flows
[ 02 ]
Store Experience & Sales Journey Review
I uncover the points where customers hesitate, get lost or leave—and turn them into a prioritized improvement plan.
I examine the store from first visit to checkout across desktop and mobile. Navigation, product discovery, content hierarchy, trust signals, calls to action and cart flow are documented with clear findings, recommended solutions and impact-based priorities. If requested, I can also implement the agreed fixes.
What this can include
View detail →- Desktop and mobile review of critical customer journeys
- Evidence-based list of usability and sales friction points
- Prioritized report with practical solution recommendations
- Optional implementation of the approved improvements
[ 03 ]
Conversion-Focused Store Improvements
I implement focused storefront changes that make the buying journey clearer, more credible and easier to complete.
Once the important friction points are known, I improve the relevant homepage, campaign, product and cart interfaces. The project can include clearer calls to action, stronger information hierarchy, better trust content and more usable mobile interactions without filling the store with unnecessary features.
What this can include
View detail →- Prioritized interface and content improvements
- Product-page and add-to-cart flow refinement
- Trust, campaign and call-to-action improvements
- Responsive implementation and before/after QA
[ 04 ]
Technical SEO / GEO & Performance Optimization
I improve speed and technical discoverability across traditional search and AI-assisted discovery experiences.
I review theme performance, script load, image delivery, indexing, structured data and the clarity of the site's entity and content signals. Google Analytics and Search Console data help reveal technical visibility issues; targeted SEO and GEO improvements make the site easier for search engines and AI systems to access and understand without promising rankings or citations.
What this can include
View detail →- Page-speed, technical SEO and GEO review
- Theme, script and image performance improvements
- Indexing, canonical, sitemap, structured-data and content-access checks
- Google Analytics and Search Console setup or configuration review
[ 05 ]
Custom Shopify App Development
I build focused Shopify applications that automate repetitive store operations and connect external data with your catalog.
When a workflow cannot be handled safely by theme code or an off-the-shelf app, I develop a purpose-built integration around the Shopify Admin API. Scheduled tasks, external data sources, product updates and operational safeguards are designed around the store's exact process.
What this can include
View detail →- Workflow, data source and failure-case analysis
- Custom application and Shopify API integration
- Scheduled automation, logs and operational safeguards
- Deployment notes, testing and technical handover
[ 06 ]
Next.js & WordPress Development
I develop corporate websites, custom WordPress builds and focused web tools using the structure that best suits the project.
I build custom WordPress themes, editable page systems and project-specific functions such as price, measurement or service calculators. When the project needs a more custom application interface or performance model, I use Next.js to create a responsive, maintainable build from structure through production launch.
What this can include
View detail →- Technical structure and page planning
- Custom WordPress themes and editable page templates
- Calculators, configurators and tailored request flows
- Responsive, performance and pre-launch functionality testing
Have a specific store problem to solve?
Share the current setup, the issue and the result you want. I will review whether it fits my scope and suggest a practical next step.
Start a project