01
The job
Handmade furniture needs both strong visual storytelling and enough practical detail for a considered purchase. The store and content system were developed together around that need.
[ Furniture commerce ]
Gul Natural
An ecommerce and content project for handcrafted natural furniture, connecting social demand with collection and product pages built for high-consideration purchases.
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[ Project overview ]
A content and commerce project that brought 3–4K visitors to product discovery and supported 3–6 custom desk sales per month.
02
The result
During 2023–2024, the content and ecommerce project drove approximately 3–4K visitors to category and product pages and supported 3–6 custom desk sales per month. Video-led content also helped grow the channels organically to more than 42K Instagram followers and 10K YouTube subscribers.
[ Scope ]
Shopify, content, ecommerce operations
ShopifyStore operationsContent managementOrganic growthProduct discovery
[ Live page screenshots ]
Gul Natural
